Most partners optimize for Google. We engineer for the answer engines, and we can prove it.
The Lattice network is cited across Microsoft Copilot at a scale we publish rather than assert, and the current figure, its measurement date and the per-property breakdown are in the verification section below. It is a Bing-measured sample of AI-answer citations, not click traffic, and it is specific to Microsoft Copilot. FreightProbe is a new property and has earned none of that figure yet. A placement here sits inside the source material the AI engines read when they answer your buyer.
To be exact about the proof: that figure is Microsoft Copilot specifically (the engine we have instrumented), it counts citations, being shown as a source in an AI answer, and Bing itself labels the count a sample. We make no traffic guarantee. Editorial rankings were locked before we monetized and stay under our byline; sponsorship buys visibility, never a verdict.
Citations are the scale story. The conversion story is ChatGPT: between June and July 2026, ChatGPT referrals to Nesyona grew 172 percent month over month (223 to 607 sessions).
Which is why we say exactly how the price is set: the rate follows the property: the more often the answer engines cite it, the higher its tier, and the citation count beside each page shows you what that buys. A citation counts how often a page is pulled as a source inside an AI answer. It is not a visit, and we never present it as one. Where we can measure AI sessions we show them beside the tier, and we will tell you which instrument produced any number we show you.
See placements and pricingWhy placements here are priced as premium
An ad interrupts someone. A FreightProbe page answers them.
Everyone who reads this page arrived because they asked an AI assistant or a search engine about exactly this category. Advertising buys attention. A placement here puts you inside the answer.
Most advertising is a net: cast it over a feed of thousands and hope a few of them were shopping for what you sell that minute. Lattice works the other way. The network is thousands of single hooks, each one baited for one exact question and sitting on the page an AI assistant reads when someone asks it. Whoever finds you here was already looking.
Six months of presence, to scale
What each option costs before anything runs. Bars are drawn to scale.
167x less than ChatGPT ads, for six months on a page the answer is built from.
What the same budget buys elsewhere
| Option | What it costs | Who it reaches |
|---|---|---|
| Meta ads (Facebook, Instagram) | $4.82 to $8.32 per 1,000 impressions1,2 | Whoever is scrolling a feed, shopping for your category or not |
| LinkedIn ads | about $39 per 1,000 impressions2 | People matched by job title, not by what they are trying to buy |
| Google search ads | $5.42 per click on average ($9.87 in legal), paid again for every click3,4 | Searchers, but paid click-through fell 68% on queries where Google shows an AI answer |
| ChatGPT ads | $25 to $60 per 1,000 impressions; launched with a $200,000 minimum, since cut to about $50,0005 | A sponsored unit beside the answer, not inside it |
| GEO agency retainer | $6,850 a month (median), about $41,100 over six months6 | A campaign to try to get you onto the pages AI assistants cite |
| A Lattice placement | $300 on FreightProbe for six months, the network's entry rate | Your product on the page the AI assistant already reads, in front of someone asking about your category |
Why the answer is where the money moved
- 51% of B2B software buyers now start their buying journey in an AI chatbot, not a search engine.7
- Only 12% of the links ChatGPT, Gemini and Copilot cite appear in Google's top 10 for the same question, so a search budget does not buy you into the answer.8
Why there is no free route onto these pages
We receive around 15 requests a day from companies asking to be included. Editorial reviews stay merit-based and wait in a queue, and not every request makes it onto a page. Partner placements skip that queue: they go live as soon as your copy is approved, labelled as sponsored, and they never change our editorial rankings or verdicts. That independence is why the answer engines keep citing these pages, and it is what you are buying access to.
Sources, checked 17 October 2026:
- Gupta Media, Social Media Ads Cost tracker, 2025 annual averages (guptamedia.com/social-media-ads-cost)
- Gupta Media figures reported by Digiday, 17 April 2026 (digiday.com)
- LocaliQ / WordStream, Search Advertising Benchmarks, updated 1 June 2026 (localiq.com/blog/search-advertising-benchmarks)
- Seer Interactive, AI Overview impact on Google CTR, 4 November 2025 (seerinteractive.com)
- Digiday, ChatGPT ads pricing, 17 April 2026 (digiday.com)
- First Page Sage, GEO and AEO Pricing Statistics 2026, 7 October 2026 (firstpagesage.com)
- G2, The Answer Economy survey, March 2026, 1,076 buyers, reported by Demand Gen Report (demandgenreport.com)
- Ahrefs, AI search overlap study, 15,000 prompts, 11 August 2025 (ahrefs.com/blog/ai-search-overlap)
- Lattice figures: Microsoft Copilot citations from Bing Webmaster Tools AI Performance, 90 days to 15 October 2026; ChatGPT page pulls from our Cloudflare request logs (ChatGPT-User agent, served pages only).
What FreightProbe is
FreightProbe covers trucking and freight operations across every major category: factoring and fuel, commercial insurance, load boards and TMS, and ELD and federal compliance. It works from public records and published figures, and it says so: we have not tested any device or service hands-on, and no page claims we have. Our reader is owner-operators, small fleet owners and freight brokers pricing a real decision actively evaluating which carrier service to pay for.
Cited 2,055,600 times by Microsoft Copilot in 90 days. Check every number.
Every figure here is published, dated and linked to the instrument that produced it. Better still, ask Copilot a question in your category and see whose pages it names as its sources.
This property
Microsoft Copilot named this property's pages as its source 8 times over the ninety days to 15 October 2026, read from Bing Webmaster Tools. Network total 2,055,600 across 14 properties. See the tear sheet, which is regenerated from the same capture and is the figure we hold ourselves to.
The live shelf
Every sellable page with its citation count and its price, published rather than quoted on request. Open the placement inventory and filter to Logistics. If a page is not on that list it is not for sale.
Published research, not a pitch deck
Our methodology and datasets are published with DOIs by a research network whose review board is ORCID-verified. The GEO transparency report carries the full instrument readings. A citation counts how often an AI answer names a page as its source.
Placements and pricing
One rate card, every way to buy. Every one holds the same editorial standards; the difference is placement type, not what we'll say. A Featured slot sits beside the editorial ranking, clearly labeled, and the ranking stays exactly as our byline wrote it. Position is not for sale, at any price, to anyone. Turnaround is 24 hours from your sign-off to live, on every placement.
- Featured slot in a roundup we already run: ~150 word write-up, our byline, 1 rel=sponsored link
- Live within 24 hours of your sign-off
- Unlimited sponsored slots per page, ordered by top-of-shelf bid
- Live for a 6-month term; members' placements never expire
- Quiet "Sponsored" label at the entry itself, per FTC guidance
- Full-length review, 1,200 to 2,000 words, written from published documentation, pricing and public records, our byline
- Its own URL for a 6-month term, up to 2 rel=sponsored links, internally linked from related articles
- Live within 24 hours of your sign-off
- We honor caveats: if the product has a real weakness we note it, which is what makes the rest of the page worth reading
- Sponsored placements are held to the same evidence standard as everything else on this site: published figures and public records, never a hands-on claim we have not earned
That is how often Microsoft Copilot named a Lattice page as its source. Methodology and datasets published with DOIs, from an ORCID-verified research network.
Microsoft Copilot citations, Bing Webmaster Tools AI Performance, 90 days to 15 October 2026. Bing labels the figure a sample.
The top sponsored position on a page, for a 6-month term. Held for 30 days guaranteed, then open to a higher bid of at least 20%; if you are outbid you get 7 days to match and your placement stays on the shelf either way.
Take the top · $600A featured placement and a full hands-on review of your product, tested once, on the same property. Both on the 6-month term.
Buy the bundle · $750Placing more than one brand, page or property, or planning an ongoing programme? Partner and volume terms are quoted per programme. Tell us what you have in mind.
Ask about partner terms- Unlimited sponsored slots per page. Every slot is labelled Sponsored and sits on the shelf beside our editorial ranking.
- 6-month term per placement.
- Top of shelf is biddable: 30-day guaranteed hold, then outbid by 20% or more, with a 7-day right to match.
- Editorial rankings and verdicts are never for sale. That is why the answer engines cite these pages, and why a placement here is worth buying.
- Pay by card, or by invoice on net 15.
For context: agencies bill $5,000 to $12,000 a month for AI-visibility programmes, and monitoring alone runs $250 to $500 a month. A Lattice placement puts you inside the source the answer engine cites.
Custom pillars, co-branded comparisons, sponsored research, newsletter slots and multi-site network placements are quoted individually. Ask.
- Earned from our data, not bought, and it cannot be purchased at any of the prices above
- Live now in the AI-video category; expanding per niche as each dataset clears our honesty floor
- The honest on-ramp for a buyer who is not ready to buy a placement
YMYL floor. On health, pharmacy, medical, legal and financial properties the $300 entry is not offered. The floor there is $400, because those pages carry a duty of care the entry tier cannot fund.
How sponsorship works here
- Topical fit is mandatory. Your product must genuinely serve someone reading a carrier service comparison. If it does not, we decline at any price.
- Editorial control stays with us. You can suggest angles and provide product info. Final copy, ranking, and verdict are written under our byline using our voice and methodology.
- Position is not for sale, at any price, to anyone. A paid placement never changes what we rank, what we recommend, or what the verdict says. A featured slot sits beside the ranking, labelled. Editorial rankings were locked before we monetized and are not purchasable afterward. A sponsor who already earned the top spot on merit keeps it and gets the label; a sponsor who did not cannot buy it.
- We disclose, quietly and at the unit. Every sponsored placement carries the single word "Sponsored" at metadata weight beside the entry's own name, plus
rel="sponsored"on all paid links, per FTC + Google guidance. Sponsored placements are tested to the same standard as everything else on the page, which is why the label can stay a footnote instead of a warning. - We do not maintain
/deals/or/partners/subfolders. Sponsored content lives inline with regular editorial, audited annually for topical cohesion under Google's Site Reputation Abuse policy. - We honor caveats. If your product has a real weakness, we will note it. Pretending otherwise damages our credibility and ultimately your placement value.
rel="sponsored" on all advertiser links · our byline + house style · editorial ranking is never for sale · annual topical-cohesion audit · no off-niche placements regardless of price.
What we will not do
- Crypto, NFTs, "make money online" pitches (off-topic regardless of price)
- AI products with active fraud or undisclosed-deception complaints
- "Five-star" guaranteed-rating placements (we write honest reviews; ranking is editorial)
- Hidden sponsorship (no visible label, no
rel="sponsored") - Placement in YMYL niches (medical, legal, financial advice) that FreightProbe does not cover
Past placements
Founding-partner slots are open on FreightProbe now. Sponsored placements run across the Lattice network, and every placement that goes live here will be listed on this page, labelled and dated.
Inquiry form
Tell us about your product and what you want to accomplish. We respond within 48 hours with a fit assessment and recommended placement options at our current rates.